Lead generation for manufacturing and B2B SMEs
Beyond Trade Fairs More Customers
We call buyers, procurement teams and technical managers at the companies you want to serve, and book the first meeting with your sales team. You decide whom to meet; we fill your calendar.
Native-level sales professionals 
The landscape
217,800 SMEs Countless Opportunities To Win New Customers
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217,800
Cerved via TeleborsaActive SMEs in Italy (limited liability and joint-stock companies), up 21% since 2019
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5.63 Million
Cerved via TeleborsaPeople employed by small and medium-sized enterprises (SMEs) across various industries
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2nd In Europe
Confindustria, Industry Report 2025
Italy's manufacturing sector ranks second by size, accounting for 13% of EU manufacturing value added
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42%
BusinessOnline, based on the Industry Report 2025
Share of manufacturing value added generated by large companies (75% in Germany); SMEs account for the rest
According to Cerved, Italian SMEs are more numerous than ever, but they have not become larger or more productive. To take the next step, they need one thing: more customers, consistently.
Does this sound familiar?
Find New B2B Customers Without Relying On Referrals
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Overreliance On Referrals
New customers depend on word of mouth, trade fairs and existing networks.
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The Owner Does It All
When the owner gets busy, finding new customers takes a back seat.
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Trade Fairs Cost More
High costs, time away and too few new prospects limit your return.
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Agents Have Other Priorities
Sales agents juggle multiple brands and focus on familiar customers.
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Hiring Is Expensive
Recruiting and training take months, with no guarantee of results.
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Expanding Into New Markets
You're ready to grow but don't know which companies to target.
How we work with SMEs
An Additional Sales Team, Without Hiring Anyone
Our team calls on behalf of your company and books the first meeting with the people who make purchasing decisions: business owners, buyers, production managers and technical teams. You receive a qualified appointment in your calendar and handle the sales conversation as you always have.
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We Get To Know Your Business.
Your products, best customers, strengths and the objections you hear most often.
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We Define Your Target Market.
We define the sector, company size, geographical area and target decision-maker. You approve the list.
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We Make The Calls.
We introduce your company, assess genuine interest and timing, and schedule the meeting.
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Appointments Booked In Your Calendar.
By video call or, when necessary, in person at the prospect's premises.
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We Review Progress Every Week.
We discuss the numbers, appointments, what's working and what needs to change.
SME case studies
We Know Italian Manufacturing Companies, We Call Them Every Day.
Featured case study
Avvale: A New Outbound Channel To Manufacturing SMEs
We helped Avvale reach business owners and technical managers at heavy-engineering SMEs across Lombardy, Emilia-Romagna and Piedmont, with deals worth over €30,000.
In 12 Months:
- 30 qualified appointments
- 18% booking rate
- 15% of demos converted into contracts
- €135,000 in revenue generated
Why This Matters To You:
We know how to speak to manufacturing companies, when to call them and whom to contact within their organisations.
Additional Case Studies:
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Metrikflow closes €50,000 in enterprise contracts in 9 months with cold calling Metrikflow -
Maps Group adds a direct outbound channel alongside its agents: €1.7 million in pipeline for the energy business unit Maps Group -
Sibill makes its pipeline independent of turnover: 10 demos a month and 20% conversion Sibill -
Foorban generates €200,000 in pipeline in 6 months while building its own BDR team Foorban -
Smartness generates over €70,000 in sales in 4 months with a single dedicated SDR Smartness -
Deepser reaches large enterprise accounts: 20 qualified appointments in 4 months with a 45% booking rate Deepser
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Carmen Palmisano We had no outbound channel to manufacturing SMEs. With OutboundHub we built a repeatable process, with qualified appointments and clear numbers to base decisions on.
Who we work with
Our Service Is A Good Fit For Your SME If:
- A B2B market of 1,000+ potential customers
- A proven product with paying customers
- Someone ready to handle meetings
- Not suited for B2C or low-value markets.
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€2M+
Annual revenue
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20+
Employees
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€5K+
Annual customer value
FAQ
Frequently Asked Questions
Is this telemarketing?
No. We don’t sell over the phone or make mass calls. We contact only the companies you’ve approved, speak with decision-makers and schedule a first meeting only when there is genuine interest.
Do you call on behalf of my company?
Yes. Our team introduces itself as part of your sales team, using the messaging and positioning we agree with you before the first call.
Is this an alternative to trade fairs?
It works alongside them. Trade fairs bring the prospects who come to you; we reach the companies you want to work with, all year round and at a fraction of the cost.
Are meetings held in person or online?
Both. Most first meetings happen by video call, and we book in-person visits at the prospect’s premises when the deal calls for it.
How much does it cost?
It depends on your market and the number of companies to contact. Book a 30-minute call and we’ll give you a clear quote, with a guaranteed minimum of qualified appointments.
Ready when you are
Your Next Customer Won't Come Looking For You At A Trade Fair, We'll Go To Them.
Book a 30-minute call. We'll tell you how many companies we can contact in your sector and how many meetings you can realistically expect.