Case study
Foorban generates €200,000 in pipeline in 6 months while building its own BDR team
10 qualified meetings a month with HR, office and facility managers in Lombardy.
-
€200K
Pipeline value generated
-
10
Qualified meetings per month
-
60
Meetings in 6 months
-
3
Decision-maker roles reached: HR, office and facility
About company
- Name
- Foorban
- Headquarters
- Milan, Italy
- Founded
- 2016
- Employees
- 70
- Industry
- Food tech — corporate food welfare with smart fridges
- Revenue
- Around €12.5M in 2025 (50% CAGR over the last 4 years)
- OutboundHub service
- SDR as a Service
- Project length
- 6 months
About Foorban
Foorban, founded in Milan in 2016, gives companies an alternative to the traditional canteen: app-connected smart fridges stocked with healthy, balanced meals ready in the office. The service is plug-and-play and combines technology, logistics and operations.
Today it serves over 500 companies with more than 800 fridges across Lombardy, Piedmont, Emilia-Romagna and Rome. It closed 2025 with around €12.5 million in revenue and average growth of 50% a year over the last four years.
The Challenge
-
Traction to show investors
Foorban had to prove solid, measurable commercial growth, with new opportunities in the pipeline.
-
A BDR team still being built
The company was hiring its own BDRs, but recruiting and ramp-up take months.
-
A pipeline that couldn't stop
Meanwhile, generating new opportunities couldn't wait.
-
Hard-to-reach buyers
HR, office and facility managers receive plenty of offers and must be reached with the right message.
The Solution
- 01
A focused ICP
Companies in Lombardy, with HR, office and facility managers as the main contacts.
- 02
ICP-built lists
Companies and decision-makers selected on the defined profile, with no generic databases.
- 03
A dedicated SDR
An OutboundHub team dedicated to Foorban, productive from day one, with no recruiting or training time.
- 04
Structured cold calling
The phone as the main channel, with messages tested and refined week after week.
- 05
Qualification and handoff
Only meetings with qualified decision-makers reached the Foorban sales team.
- 06
A bridge to the in-house team
A steady pipeline for 6 months while Foorban hired and trained its own BDRs.
Why It Matters
Foorban didn't have to choose between growing now and building the right team. While it hired in-house BDRs, the pipeline kept growing with a steady flow of qualified meetings.
That let the company show investors concrete numbers, with no gaps in opportunity generation.
The Results
In 6 months OutboundHub brought Foorban 60 qualified meetings with HR, office and facility managers in Lombardy, generating €200,000 in pipeline. A solid base while the company built its own BDR team.
Since adopting Outboundhub:
-
€200K
In pipeline
-
60
Meetings
-
6
Months
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