Lead generation for software, SaaS, and IT services companies
Your SaaS Pipeline Can’t Depend On Inbound Alone
A team of native-speaking SDRs calls CIOs, IT managers, and department heads at the companies you want as customers, and books demos directly into your account executives’ calendars. You focus on closing deals.
Top 1% SDR & AE Quota Crushers 
The landscape
Italy’s €84.4B Digital Market Is Full Of Opportunity.
Does this sound familiar?
How To Find Customers For B2B Software When Inbound Is No Longer Enough
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Your Pipeline Depends On Inbound
Leads are unpredictable, making revenue hard to forecast.
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AEs Spend Time Prospecting
Your sales team qualifies cold leads instead of closing deals.
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In-House SDRs Cost Too Much
Hiring and training take months and cost over €50,000.
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Cold Emails Get Ignored
Decision-makers delete automated emails without reading them.
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New Markets Are Hard To Validate
Test new segments before investing in growth.
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Investors Expect Predictable Growth
Track sales metrics to forecast revenue with confidence.
How we work with tech companies
Outsourced SDRs Built For Software Companies
Our SDRs speak your customers’ language. They understand what concerns a CIO, how an IT manager thinks, and when a CFO needs to see the return on investment. They don’t read from scripts: they study your product and competitors before making the first call.
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Define Your ICP Using Real Buying Signals.
Companies hiring within their IT departments, using a competitor’s software, or having recently received an investment.
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Build Custom Prospect Lists.
We use tools such as Apollo, Clay, Lusha, and LinkedIn Sales Navigator rather than purchased databases.
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Make 40–80 Calls Per SDR Per Day
Supported by email and LinkedIn outreach.
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Qualify Leads Using BANT
We verify budget, decision-making authority, needs, and timeline during the first conversation.
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Run Continuous Tests
We test different messages, segments, and approaches, then scale what converts.
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Ensure A Seamless Handoff.
Your AEs receive only genuine opportunities, complete with call notes and recordings.
Expected Results In The Mid-Market And Enterprise Segments:
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15–35 %
Conversations that turn into demos
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5–8
Qualified demos per month at full capacity
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2–4 x
Speed compared with email and LinkedIn alone
Tech case studies
Software Companies That Turned Customer Acquisition Into A Repeatable Process
Case Study 1
Deepser (ITSM Software, ARR Above €5M)
Before
100% of customers came from inbound, there were no outbound metrics, and target enterprise accounts had never been contacted.
Goal
Win enterprise contracts worth over €30,000.
Results In 4 Months:
- 20 qualified appointments
- 45% booking rate
- 21% of demos converted into contracts
Additional Case Studies:
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Lexsa moves beyond founder-led sales: 60 meetings in 9 months and a €1.8M seed round Lexsa -
Sibill makes its pipeline independent of turnover: 10 demos a month and 20% conversion Sibill -
Foorban generates €200,000 in pipeline in 6 months while building its own BDR team Foorban -
Aryel generates 72 meetings with marketing agencies in 9 months, without hiring BDRs Aryel -
Metrikflow closes €50,000 in enterprise contracts in 9 months with cold calling Metrikflow -
Maps Group adds a direct outbound channel alongside its agents: €1.7 million in pipeline for the energy business unit Maps Group -
HelloSmile scales its pipeline to 26 demos a month without hiring BDRs HelloSmile -
MiniMako brings AI agent security to market with a complete sales team MiniMako
Who we work with
This Service Is Right For Your Tech Company If:
- A B2B market of 1,000+ companies
- An AE or founder ready to run demos
- A validated product and paying customers
- Not for low-cost B2C or pre-revenue products.
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€1M+
Annual revenue
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10+
Employees
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€5K+
Annual contract value
FAQ
Frequently Asked Questions
Are you a lead generation agency for SaaS companies?
Yes. We work with software houses, SaaS companies, and IT service providers. Our job isn’t to deliver lists or cold leads, but to book demos with already-qualified decision-makers.
Which roles do you contact?
CIOs, CTOs, IT managers, heads of operations and the department heads who own the budget for your product. We agree the target roles with you before the first call.
Can you reach large enterprises?
Yes. We map the buying committee inside each account and work several contacts in parallel, so mid-market and enterprise prospects reach your AEs already qualified.
Is an in-house SDR better than outsourcing?
An in-house SDR takes months to hire and ramp and costs over €50,000 a year. Our SDRs are productive within days and come with the data, tools and playbooks already in place.
Do you also work with international companies looking to sell in Italy?
Yes. Our native-speaking SDRs call Italian decision-makers on your behalf, so you can test and grow the Italian market without opening a local office.
Ready when you are
Your Next Demos Could Already Be In The Calendar Next Month.
Book a 30-minute call. We’ll analyse your ICP and tell you how many demos you can realistically expect.