Aryel generates 72 meetings with marketing agencies in 9 months, without hiring BDRs

About Aryel (now part of Onetag Group)

Aryel is a no-code platform founded in Milan in 2020 to create, deliver and measure augmented reality and 3D ad campaigns. It works with creative and media agencies, publishers and FMCG, tech and entertainment brands.

After two seed rounds totalling about $4 million, Aryel joined Onetag Group to build a new value-exchange model in programmatic advertising.

The Challenge

• Sales reps with no time

  The sales team was absorbed by account management and live deals.

• Zero BDRs

  Nobody was dedicated to generating new opportunities proactively.

• Patchy prospecting

  New conversations only started when reps found the time, with no consistency.

• A market to own

  Marketing agencies are many and heavily solicited: it takes consistency and the right message to stand out.

The Solution

1. 01

   A focused ICP

   Marketing, creative and media agencies, the main route for bringing AR campaigns to brands.

2. 02

   ICP-built lists

   Agencies and decision-makers selected on the defined profile, with no generic databases.

3. 03

   A dedicated SDR

   An OutboundHub team dedicated to Aryel, doing the BDR work without the hiring.

4. 04

   Structured cold calling

   The phone as the main channel, with messages tested and refined week after week.

5. 05

   Qualification and handoff

   Reps receive only qualified meetings and can focus on closing.

6. 06

   A steady pipeline

   A regular flow of new opportunities, month after month, independent of the sales team's time.

Why It Matters

Aryel got a complete BDR function without hiring, training or managing anyone. Reps stopped splitting their time between prospecting and deals, and the agency pipeline became steady and measurable.