Deepser reaches large enterprise accounts: 20 qualified appointments in 4 months with a 45% booking rate

About Deepser

Deepser is an Italian software house building a platform for Service Management and IT Asset Management: help desk, CMDB, ITAM, CRM and process automation in a single modular suite.

It is used by SMEs, multinationals, Managed Service Providers and public administrations. With over €5M in ARR built on inbound, the goal was to open a direct channel to large enterprise accounts.

The Challenge

• 100% inbound

  The whole pipeline came from inbound requests, with no way to speed it up.

• No outbound metrics

  There was no data on booking rate, conversion or sales cycle from a proactive channel.

• Large accounts never contacted

  Fortune 500-level companies, a perfect fit for the product, had never been reached.

• Complex enterprise deals

  Contracts worth over €30K, with several decision-makers and long sales cycles.

The Solution

1. 01

   An enterprise ICP

   Large companies with complex IT estates, with IT leaders as the main contacts.

2. 02

   ICP-built lists

   Accounts and decision-makers selected one by one, with no generic databases.

3. 03

   A dedicated SDR

   An OutboundHub team dedicated to Deepser, with knowledge of the Italian IT buyer.

4. 04

   Structured cold calling

   The phone as the main channel to reach enterprise decision-makers who are hard to get by email.

5. 05

   Qualification and handoff

   Only appointments qualified on pain and timing reached the Deepser sales team.

6. 06

   Outbound metrics from scratch

   For the first time, reliable booking-rate and conversion data to guide decisions.

Why It Matters

Deepser added an outbound channel to the enterprise segment, the one with the highest-value deals, on top of inbound. For the first time it could measure what works and which accounts to target.