Maps Group adds a direct outbound channel alongside its agents: €1.7 million in pipeline for the energy business unit

About Maps Group

Maps Group is an Italian digital transformation software group listed on Euronext Growth Milan. It brings together 6 companies and over 300 people, with headquarters in Parma and 13 offices in Italy.

The group builds proprietary solutions for healthcare (patient experience and data-driven governance), the energy transition and ESG measurement. In 2025 software products generated 95% of core revenue.

The Challenge

• Sales through agents only

  For the energy solutions, every opportunity went through the network of sales agents.

• Zero direct outbound

  There was no proactive, company-run channel to generate new opportunities.

• Little pipeline visibility

  With sales delegated to agents, it was hard to forecast volumes and measure what worked.

• A fast-moving market

  The energy transition opens new opportunities that must be captured before competitors.

The Solution

1. 01

   ICP-built lists

   Companies and decision-makers selected on the defined profile, with no generic databases.

2. 02

   A dedicated SDR

   An OutboundHub team dedicated to Maps Energy: the business unit's first direct outbound channel.

3. 03

   Structured cold calling

   The phone as the main channel, with messages tested and refined week after week.

4. 04

   Qualification and handoff

   Only meetings with qualified decision-makers reached the Maps sales team.

5. 05

   A channel alongside the agents

   A direct, predictable and measurable pipeline that adds to the existing sales network.

Why It Matters

Maps Group added a direct outbound channel to its agent network without hiring an in-house team. For the first time the energy business unit controls part of its own pipeline and can measure results month by month.