Case study
Metrikflow closes €50,000 in enterprise contracts in 9 months with cold calling
5 qualified demos a month with large manufacturers, for a growing ESG platform.
-
€50K
Closed revenue
-
5
Qualified demos per month
-
45
Demos in 9 months
-
10%
Demo-to-customer conversion
About company
- Name
- Metrikflow
- Headquarters
- Berlin, Germany (Italian-German team)
- Founded
- Late 2022
- Employees
- 12
- Industry
- Climate tech / ESG — AI platform for sustainability and compliance
- Revenue
- €2M
- OutboundHub service
- SDR as a Service
- Project length
- 9 months
About Metrikflow
Metrikflow is an all-in-one ESG platform for industry, founded in late 2022 by Alessandro Nora, Mehdi Rachico and Andrea Gobbo. It uses AI to automate carbon footprint calculation, CSRD and IFRS ESG reporting, product life-cycle analysis and supplier ESG assessment.
It has over 50 customers, including Comau, Balocco, Yokohama, Macron and Syngenta Biologicals. In 2025 it closed a €565,000 pre-seed round with Apside, a joint venture of Zest and Intesa Sanpaolo, and Magic Mind.
The Challenge
-
Entirely founder-led sales
Every new opportunity went through the founders, who had to split their time between sales, product and investors.
-
No dedicated sales team
Nobody was dedicated to prospecting: the pipeline depended on the founders' time and network.
-
Hard-to-reach enterprise buyers
Large manufacturers have several decision-makers and long cycles, and receive many offers.
-
Growth to make scalable
Growing beyond the first customers required a sales channel that worked without the founders.
The Solution
- 01
An enterprise manufacturing ICP
Large manufacturers, the most exposed to ESG reporting obligations.
- 02
ICP-built lists
Accounts and decision-makers selected one by one, with no generic databases.
- 03
A dedicated SDR
A native-speaking OutboundHub team dedicated to Metrikflow, with knowledge of the Italian industrial buyer.
- 04
Structured cold calling
The phone as the main channel to reach enterprise decision-makers who are hard to get by email.
- 05
Qualification and handoff
Only demos with qualified decision-makers reached the Metrikflow team.
- 06
A steady pipeline
Five qualified demos every month, for the whole project.
Why It Matters
Metrikflow built a sales channel into the enterprise segment without hiring an in-house sales team. For an early-stage startup every enterprise contract counts: the outbound channel brought real customers and data on where to focus.
The Results
In 9 months OutboundHub brought Metrikflow 45 qualified demos with enterprise manufacturers. 10% became customers, for €50,000 in closed revenue.
Since adopting Outboundhub:
-
€50K
Closed revenue
-
45
Demos
-
10%
Conversion
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