Case study
MiniMako brings AI agent security to market with a complete sales team
Go-to-market, SDRs and enterprise Account Executives to validate and sell a product in a new category.
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3
Sales functions covered: GTM, SDR, AE
About company
- Name
- MiniMako
- Headquarters
- Milan, Italy
- Founded
- 2026
- Employees
- 5 co-founders
- Industry
- Cybersecurity — security and control for AI agents
- Revenue
- Startup
- OutboundHub service
- Full-Cycle Revenue (Sales Team as a Service)
- Project length
- 6 months
About MiniMako
MiniMako is an Italian cybersecurity startup that protects AI agents: it blocks dangerous actions before they run, detects infected skills, prevents data leaks and keeps the agents' working environment in order. It serves professionals, companies and agentic servers.
It was founded by five co-founders with complementary backgrounds: twenty years of security on banking and public-sector infrastructure, a product scaled to millions of users, AI research and community, with Dario Vignali (Marketers, Forbes Under 30) leading the brand.
The Challenge
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A product to bring to market
MiniMako had a finished product but no sales channel to get it to companies.
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A new category to validate
AI agent security is a brand-new market: it had to learn who buys, why and at what price.
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No sales team
Five co-founders focused on product and technology, with no SDRs or Account Executives.
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Demanding enterprise buyers
CISOs and compliance leads scrutinise every new security vendor.
The Solution
- 01
A focused ICP
Mid-sized and large Italian software companies, with CISOs, IT managers and compliance leads as the main contacts.
- 02
ICP-built lists
Companies and security decision-makers selected one by one, with no generic databases.
- 03
A complete sales team
With the Full-Cycle service, OutboundHub runs the whole sales function: SDRs, Account Executives, Sales Manager and Sales Ops.
- 04
Structured cold calling
The phone as the main channel to reach security leaders who are hard to get by email.
- 05
From first call to close
Discovery, demos, negotiation and closing handled by the OutboundHub team, like an in-house sales team.
- 06
A new market to educate
AI agent security is a new category: every conversation builds awareness as well as pipeline.
Why It Matters
MiniMako validated its market and started selling without building a sales team from scratch. Every conversation generated pipeline along with data to refine product, pricing and positioning.
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