Sibill makes its pipeline independent of turnover: 10 demos a month and 20% conversion

About Sibill

Sibill is an Italian fintech founded in 2021 by Mattia Montepara, Lorenzo Liguori and Dario Prencipe. Its AI-based platform brings invoices, payments, deadlines, treasury and a business account for SMEs together in one place, with dedicated tools for accountants too.

In 2025 it closed a €12 million Series A led by Creandum, the fund behind Spotify and Klarna, in its first Italian deal.

The Challenge

• Very high sales turnover

  Sales reps changed constantly: every departure meant months lost to recruiting, training and ramp-up.

• Higher targets after the Series A

  After the €12 million round, growth targets called for ever more pipeline.

• An unstable pipeline

  With a team in flux, the flow of new opportunities couldn't keep pace with targets.

• No time to waste

  Rebuilding the in-house team each time was too slow for the pace investors expected.

The Solution

1. 01

   A focused ICP

   Italian SMEs, with finance and administration leads as the main contacts.

2. 02

   ICP-built lists

   Companies and decision-makers selected on the defined profile, with no generic databases.

3. 03

   A dedicated SDR

   An OutboundHub team dedicated to Sibill, stable and productive from day one, independent of internal turnover.

4. 04

   Structured cold calling

   The phone as the main channel, with messages tested and refined week after week.

5. 05

   Qualification and handoff

   Only demos with qualified decision-makers reached the Sibill sales team.

6. 06

   A steady pipeline

   Ten qualified demos every month, whatever the state of the in-house team.

Why It Matters

Sibill made its pipeline independent of sales team turnover. While the in-house team changed, the flow of qualified demos stayed constant, supporting growth targets after the Series A.